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Crowdfunding Versus Business Loan: Choosing the Best Option

Author: Dorian Dickinson

When it comes to financing a new business venture, the debate between crowdfunding versus business loan is an important one. Both options offer unique benefits and drawbacks, and understanding them can help you make the best decision for your specific needs. In this blog post, we will delve into the intricacies of traditional business loans and various types of crowdfunding platforms.

We’ll explore term loans, revolving lines of credit through business credit cards, microloans from nonprofits and mission-based lenders as well as investment-based (FundingHope), reward-based (Kickstarter), debt-based (Kiva) and donation-based (GoFundMe) crowdfunding campaigns.

Furthermore, we’ll discuss the advantages of choosing crowdfunding over bank loans such as accessibility to funding sources, creation of loyal customers, market validation & feedback opportunities and building your business credit. However, it’s also essential to consider potential drawbacks associated with crowdfunding like upfront effort requirements, fees & costs involved in running a campaign and slower process compared to traditional financial institutions.

In conclusion,

Table of Contents:

Types of Business Loans

Traditional business loans offer various options tailored to a company’s needs, such as term loans for specific projects or equipment purchases and revolving lines of credit via business credit cards. Nonprofits and mission-based lenders also extend microloans to startups, newly established businesses, and disadvantaged communities.

Term Loans for Project Financing

Term loans are a popular choice among small businesses seeking funds for specific projects or purchasing essential equipment. These traditional business loans typically have lower interest rates compared to other financing options like crowdfunding campaigns or online lenders such as Lending Club. The borrower receives the loan amount upfront and repays it over time with interest through scheduled payments.

Revolving Lines of Credit through Business Credit Cards

A revolving line of credit is another form of traditional bank loan that allows small businesses access to flexible funding when needed. One common way to obtain this type of financing is through business credit cards, which can be used repeatedly up to an approved limit while making regular monthly payments on the outstanding balance.

Microloans from Nonprofits and Mission-Based Lenders

  • Kiva: A nonprofit organization offering zero-interest microloans funded by multiple investors worldwide who contribute as little as $25 each towards your funding goal. Learn more about Kiva’s unique model at their website.
  • Opportunity Fund: A mission-based lender providing microloans to small businesses in low-income communities, focusing on minority-owned companies and women entrepreneurs. Find out more about their services here.
  • Accion: An international nonprofit organization that offers microloans to underserved small business owners who may not qualify for traditional bank loans or credit unions due to lack of collateral or poor credit history. Visit their website here.

In conclusion, understanding the different types of traditional business loans available can help you make an informed decision when seeking financing options for your business venture.

Key Takeaway: 

Small businesses seeking funding have various traditional business loan options available, including term loans for specific projects or equipment purchases with lower interest rates than crowdfunding campaigns or online lenders. Revolving lines of credit through business credit cards and microloans from nonprofits and mission-based lenders like Kiva, Opportunity Fund, and Accion are also viable alternatives.

Crowdfunding Models & Platforms

There are several types of crowdfunding models available for raising capital online, each catering to different fundraising objectives. These include reward-based crowdfunding, debt-based crowdfunding, donation-based crowdfunding, and equity-based crowdfunding. Various registered platforms like Kickstarter, Indiegogo, Kiva, or Honeycomb Credit host these campaigns and offer unique features tailored to the specific needs of small businesses.

Reward-Based Crowdfunding with Kickstarter or Indiegogo

In reward-based crowdfunding campaigns on platforms such as Kickstarter or Indiegogo, backers receive a product or service in exchange for their financial support. This model is particularly popular among creative projects and innovative products seeking funding from everyday investors who believe in the project’s potential success.

Debt-Based Crowdfunding through Kiva or Honeycomb Credit

Kiva and Honeycomb Credit are examples of platforms that facilitate debt-based crowdfunding where multiple investors lend money to a business venture at lower interest rates than traditional loans offered by banks. Borrowers then repay the loan over time with added interest accrued during the lending period. This model allows small businesses to raise funds without giving up any ownership stake while benefiting from more favorable financing terms compared to traditional bank loans.

Donation-Based Crowdfunding Options

This type of campaign relies on contributions made purely out of goodwill without expecting anything in return except gratitude from recipients. Donation-based crowdfunding is often used for charitable causes, social projects, or personal needs. Platforms like GoFundMe and YouCaring cater specifically to this fundraising model.

Equity-Based Crowdfunding

In equity-based crowdfunding campaigns hosted on platforms such as FundingHope, Seedrs, Crowdcube, or CircleUp, investors receive a stake in the company proportional to their investment amount. This model allows small businesses to raise capital from multiple investors while offering them potential returns based on the company’s future success.

Selecting the right crowdfunding platform and campaign type depends on your business goals, target audience, and desired funding structure. By understanding these different models and researching available options, you can make an informed decision about which route best suits your unique financing needs.

Key Takeaway: 

The article explains the different crowdfunding models available for raising capital online, including reward-based, debt-based, donation-based and equity-based. It highlights popular platforms such as Kickstarter, Indiegogo, Kiva or Honeycomb Credit that cater to specific fundraising objectives and offers unique features tailored to small businesses’ needs. The key takeaway is that selecting the right crowdfunding platform and campaign type depends on your business goals, target audience and desired funding structure.

Benefits of Crowdfunding Over Business Loans

Crowdfunding offers small business owners and investors an attractive alternative to traditional loans, with benefits such as accessible funding sources, gaining loyal customers during the campaign, market validation and feedback before launch, and building a positive credit history for future financing. Some of the key benefits include accessible funding sources, gaining loyal customers during the campaign, market validation and feedback received before launch, and building a positive business credit history which helps secure future financing.

Accessible Funding Sources Compared to Traditional Loans

Crowdfunding platforms like FundingHope, Kickstarter, Indiegogo, or Honeycomb Credit allow businesses to tap into a vast pool of potential investors from around the world. This provides an opportunity to raise money from multiple donors who are interested in supporting your project or cause. In contrast, traditional financial institutions such as banks and credit unions may have stricter eligibility requirements and limited funds available for lending.

Gaining Loyal Customers Through Donor Engagement

A successful crowdfunding campaign not only raises funds but also creates awareness about your product or service among potential customers. By engaging with backers throughout the fundraising process, you can build brand loyalty and establish long-lasting relationships with supporters who will be more likely to become repeat customers after your project is successfully launched.

Market Validation and Feedback Prior to Product/Service Launch

  • Reward-based crowdfunding: Platforms like Kickstarter enable entrepreneurs to offer rewards (such as early access to products) in exchange for contributions made by backers. This allows businesses to test their ideas on real users before investing heavily in production costs.
  • Equity-based crowdfunding: In this model, businesses offer a share of their company to investors in exchange for funding. This can help validate the market potential and viability of your business venture by attracting interest from experienced investors who believe in your idea.
  • Debt-based crowdfunding: Platforms like Kiva allow businesses to secure funding without having to provide collateral or go through the traditional loan application process. This can be a faster and more accessible funding option for small businesses.

Building a Strong Business Credit History

Crowdfunding campaigns that successfully meet or exceed their funding goals demonstrate financial responsibility and good management practices. By repaying funds raised through debt-based crowdfunding platforms like Kiva, you can build a positive credit history which may improve your chances of securing traditional loans with lower interest rates in the future.

Key Takeaway: 

Crowdfunding has several advantages over traditional business loans, including accessible funding sources from a vast pool of potential investors worldwide, the opportunity to gain loyal customers during the campaign, market validation and feedback before launch, and building a positive credit history. Crowdfunding platforms like Kickstarter offer reward-based crowdfunding that allows businesses to test their ideas on real users before investing heavily in production costs. Successful crowdfunding campaigns demonstrate financial responsibility and good management practices which may improve chances of securing traditional loans with lower interest rates in the future.

Drawbacks of Crowdfunding Compared to Business Loans

While there are benefits associated with choosing crowdfunding over traditional business loans, it is essential not to overlook potential drawbacks that may include significant upfront effort in planning marketing campaigns, fees charged by platforms ranging between 5%-10% plus payment processing charges, and a slower process than obtaining funds via bank loan applications.

Upfront Effort Required in Planning Successful Campaigns

Crowdfunding requires a substantial amount of time and energy invested in creating an engaging campaign. This includes crafting a compelling story, designing eye-catching visuals, and developing effective marketing strategies to attract donors. In contrast, applying for traditional business loans typically involves less creative work and focuses more on providing financial documentation and meeting eligibility requirements set by the lender.

Platform Fees Can Add Up Quickly

In addition to investing time and resources into your crowdfunding campaign, you’ll also need to account for platform fees. Most crowdfunding sites charge a percentage-based fee (usually around 5-10%) on the total funds raised as well as additional payment processing fees. For example, LendingClub Business Loans includes both platform fees and transaction costs which can quickly add up depending on your funding goal. On the other hand, while traditional loans might have higher interest rates or require collateral compared to some forms of crowdfunding like equity financing or LendingClub options, they generally do not involve these types of additional expenses.

Crowdfunding May Take Longer Than Business Loans

  • Funding Timeline: Crowdfunding campaigns typically run for a set duration, often between 30-60 days. This means that even if you reach your funding goal quickly, you’ll still need to wait until the campaign ends before accessing the funds. In contrast, traditional financial institutions like banks and credit unions may be able to provide loan approvals and disbursements more rapidly.
  • No Guarantee of Success: With crowdfunding, there’s always a risk that you won’t meet your funding target within the allotted time frame. If this happens, some platforms like Kickstarter operate on an all-or-nothing model where no funds are disbursed unless the entire goal is met. Traditional loans don’t carry this same level of uncertainty since approval is based on factors such as credit history and collateral rather than public interest in your project.

In conclusion, while crowdfunding can be a viable option for raising funds for your business venture, it’s important to weigh the potential drawbacks against the benefits. Traditional business loans may offer lower interest rates and a more straightforward financing process, but crowdfunding can provide access to multiple investors and a wider range of funding options. Ultimately, the decision between crowdfunding and traditional loans will depend on your specific funding goal and financial situation.

Key Takeaway: 

Crowdfunding has benefits, but there are also potential drawbacks such as significant upfront effort in planning marketing campaigns, platform fees ranging between 5%-10% plus payment processing charges and a slower process than obtaining funds via bank loan applications. Crowdfunding requires a substantial amount of time and energy invested in creating an engaging campaign while traditional loans might have higher interest rates or require collateral compared to some forms of crowdfunding like equity financing or LendingClub options, they generally do not involve these types of additional expenses.

Factors to Consider When Choosing Between Crowdfunding and Business Loans

Deciding between crowdfunding or traditional business loans requires careful consideration of various factors. Weighing these elements can help small business owners make an informed decision about which financing option will best serve their goals.

Eligibility Requirements for Both Funding Options

Traditional bank loans often have strict eligibility criteria, including a strong credit history, collateral, and a solid business plan. On the other hand, crowdfunding platforms usually have more relaxed requirements that focus on the project’s appeal and feasibility rather than financial stability. Small businesses should assess their ability to meet each option’s prerequisites before making a choice.

Credit History Criteria Differences

Your credit score plays a significant role in securing traditional loans from banks or credit unions. A low score may result in higher interest rates or even rejection of your application. In contrast, crowdfunding campaigns do not rely on personal credit scores but instead depend on the strength of your idea and marketing efforts to raise funds successfully.

Collateral Requirement Variations

  • Traditional Loans: Banks typically require collateral as security against defaulting on loan repayments. This could include assets such as property or equipment owned by the borrower.
  • Crowdfunding: Most crowdfunding campaigns do not necessitate providing collateral since backers invest in the project based on its potential and not a guarantee of repayment.

Flexibility and Control in Managing Projects

When obtaining funds through traditional loans, businesses usually have more freedom to allocate resources as they see fit. However, crowdfunding campaigns may impose certain restrictions or expectations from backers that can limit your flexibility. For instance, reward-based crowdfunding requires delivering promised rewards to backers within a specified timeframe.

In summary, choosing between crowdfunding and business loans depends on various factors such as eligibility requirements, credit history, collateral needs, and flexibility in managing projects. By carefully considering these aspects alongside their specific goals and circumstances, small business owners can make an informed decision about which financing option is best suited for their venture.

Key Takeaway: 

Small business owners should consider various factors when deciding between crowdfunding and traditional loans, such as eligibility requirements, credit history criteria differences, collateral requirement variations, and flexibility in managing projects. Crowdfunding platforms usually have more relaxed prerequisites that focus on the project’s appeal and feasibility rather than financial stability. However, traditional bank loans often require collateral as security against defaulting on loan repayments.

Is Crowdfunding a Better Option than a Bank Loan?

Crowdfunding can be a better option for certain businesses, particularly startups and creative projects that may not qualify for traditional bank loans. It allows entrepreneurs to raise funds from a large number of people while also validating their business idea and building customer loyalty. However, it requires significant upfront effort and may have higher fees compared to bank loans.

Why Do Entrepreneurs Prefer Crowdfunding Over Bank Loans for Their Business Startups?

The primary reason entrepreneurs choose crowdfunding over bank loans is its accessibility. Crowdfunding platforms enable them to reach potential investors globally without strict credit requirements or collateral demands associated with traditional lending institutions. Additionally, it provides market validation, feedback, and helps build loyal customers through campaign contributions.

What Are the Main Disadvantages of Crowdfunding Your Business Idea?

The main disadvantages of crowdfunding include:

  • Upfront effort required in creating an appealing campaign
  • Fees and costs associated with using platforms
  • Potential delays in raising funds due to slower fundraising process
  • Limited control over project direction as backers expect updates on progress

What Is One Drawback to a Business of Using Crowdfunding as a Source of Finance?

A significant drawback when using crowdfunding as a source of finance is the limited control over project direction. Entrepreneurs must maintain transparency with backers by providing regular updates on progress which could potentially limit flexibility in decision-making during critical stages of development.

Conclusion

Choosing between crowdfunding and business loans can be a tough decision for small business owners. While traditional bank loans offer stability, crowdfunding platforms provide accessible funding sources, market validation, feedback, loyal customer creation, and building business credit. However, it’s important to consider the drawbacks associated with crowdfunding such as upfront effort, fees, costs, and slow process.

When deciding between crowdfunding versus business loan options, factors like credit history requirements, collateral requirements, and flexibility and control over project direction should also be considered. Ultimately, it comes down to what is best for your specific situation.

If you’re looking for an alternative funding option that lets you set your own terms without the hassle of traditional bank loans or SBA loans, then Funding Hope may be right for you! Visit fundinghope.com today to learn more about how we can help you achieve your financial goals.

30
May.2023
15min read